Peak media Relations

Peak Media Relations

On top of Communications

Creative Strategies - Powerful Results


Peak Media Relations is a public relations agency dedicated to generating priceless publicity for our clients' brands, products and events.

Every year we generate millions of dollars in media exposure for our clients across Australia and around the world.

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Excellence in service is essential to the success of any business and Peak Media Relations can ensure your team is the best in the field through the innovative hospitality training service we also offer.

We specialise in creative and imaginative strategies and harness the power of both traditional and digital media forms to create powerful results for our clients. Drawing on years of journalistic experience and using our strong media contacts and compelling skills in writing and editing, we work hard to ensure your brand enjoys peak exposure and, therefore, peak performance.

Public relations offers you one of the most affordable ways of promoting your brand, product or message, no matter what it is. Our clients have spanned all spectrums from travel, cruise shipping, technology and real estate to fashion, fitness and finance as well as businesses which simply need slick, powerful wording to make them sound interesting and professional.

Communication is a key to success in any business. Peak Media Relations can help promote your story and elevate your brand, bringing you top results.

We offer a comprehensive range of services including professionally written media releases, case studies and profiles, expert copywriting and editing, story creation, promotions, media trips and expert media relations advice. We can help you write anything and market everything to anyone!

Our own ‘Peak’ team boasts strong skills and experience in both journalism and public relations so we know what the media want. We are passionate, easily reachable, responsive, affordable and results-driven, with a determination to see your brand enjoy the height of recognition.

logoAbout Us

Peak Media Relations is a marketing communications and public relations company based near Sydney which helps clients from a range of industries achieve invaluable media exposure for their products.

Our passionate and experienced team is committed to helping your brand reach the peak of success.

We can help generate significant publicity for your brand through traditional and digital media. In one year alone, we generated $2.5 million dollars in free exposure for just one of our clients. PR is a very affordable form of marketing that generates publicity money cannot buy.

We bring integrity, imagination, expertise and a strong reputation to the media communications arena, and are regularly contacted by journalists around Australia and overseas seeking content.

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We are:

  • Reachable: Our hard-working, no-nonsense team is friendly and approachable and free of jargon – we are always ready to help you out.
  • Responsive: Due to our journalistic background, we are used to newsroom pressures and tight deadlines and work fast and efficiently, actioning requests from clients and media quickly
  • Affordable: As a smaller agency, we tailor our fees to suit our clients’ budgets and charge no hidden administration fees.
  • Results-driven: We are passionate about gaining you media exposure and love seeing the results of our work help your business.

Our diverse range of loyal clients include holiday destinations, cruise companies, travel and tourism businesses, websites, real estate developments, start-ups and fitness studios. Offering superior writing skills, strong press contacts, insider media knowledge and an extensive track record, Peak Media Relations can help bring enhanced consumer attention and credibility to your company, brand, product, service or event.

What we do

 

We offer a range of services to clients, including:

  • Press Releases: We research and produce professionally written and compelling press releases and send them to targeted media contacts, generating credible editorial publicity for your brand that money can't buy.
  • Copywriting: As professional wordsmiths, we can turn any idea, concept or raw wording into slick, powerful, polished and engaging copy that demands attention and enhances your image. We can assist in writing brochures, website content, speeches, newsletters, submission, profiles and TV/radio/press advertisements.
  • Media Liaison: We know the media and liaise with journalists daily to pitch story ideas that get used. We can also organise media interviews and events to spotlight your message
  • Media Visits: We specialise in organising journalists to visit your destination or product, which can often generate more media exposure than any other form of PR. This is particularly beneficial in the travel and tourism industries.
  • Media Promotions: We can stretch your marketing dollars further, adding editorial value to advertising spends and organising promotions and editorial competitions that leverage consumer attention for your brand.
  • Expert Media Relations Advice: Drawing on years of experience, we can tell you what works and what doesn't, as well as providing you with tips and training to ensure optimum communication with the media.
  • Crisis Media Management Skills: If a crisis arises, we are trained to help you deal with the situation. We also will work with you to ensure strategies are in place to prevent problems occurring.
  • Social Media: We can assist in building social media engagement for your brand.
  • Service Training: Great service can be more important than your product in making your business profitable and often the best PR is the way your staff treat your customers. Warm, friendly and engaging hospitality creates loyal customers and can transform your business. Top service also goes viral, with your customers telling others of the five-star treatment they received at your hands. We help teach you and your staff how to serve from the heart and make every customer feel special with personalised attention. We also help establish structures in your business - particularly restaurants, accommodation providers and customer-facing frontdesks - to increase efficiency and productivity. Our hospitality expert, Moira Mevissen, looks forward to helping your team be the best they can be.

Our Team

Andrew Mevissen

Public Relations Executive/Journalist

Andrew Mevissen

Public Relations Executive/Journalist

Andrew has a wealth of experience in both public relations and journalism. After graduating from Deakin University with a Bachelor of Arts in Journalism and Marketing in 1986, he worked as a journalist, including writing for two of Australia's biggest newspapers, Sydney's Daily Telegraph and Melbourne's Herald Sun. He has worked in the public relations field since 1993 and his extensive journalistic experience means he has a valuable insight into how the media works and can ensure your brand gets coverage in both traditional and digital media forms. As a trained journalist with disciplined writing skills and boasting a proven track record, Andrew maintains tight deadlines and is responsive and results-driven, as well as being friendly and approachable.

Moira Mevissen

Hospitality/PR/Events Executive

Moira Mevissen

Hospitality/PR/Events Executive

Prior to joining Peak Media Relations, Moira worked in the hospitality and events sectors, specialising in the delivery of first class service. For Moira, good service is the key to business success and she is available to help any business improve their serviced standards and structures. Moira brings practised skills in event management, efficiency, organisation and administration to the team as well as a warm, helpful and friendly personality. Moira manages our hospitality training division. She and Andrew have been married since 1989.

Ruby Thomas

Content Marketing Strategist

Ruby Thomas

Content Marketing Strategist

Ruby comes to Peak Media Relations with a strong background in content marketing strategy as well as digital and social media.
Through her work in Sydney, Dubai and London, Ruby has built a reputation for being able to create and deliver engaging and innovative content campaigns across multiple platforms.
Ruby has worked with Mamamia, Endomol Shine Group, BSkyB, Microsoft and News Corp where she helped successfully define and execute their digital and social media marketing and content strategies.
Through her work across multiple verticals including entertainment, sport, travel, beauty, lifestyle and finance, Ruby brings to Peak Media Relations a unique understanding of the wider digital landscape and has delivered award-winning and world-first campaigns. Her expertise in this space will benefit any business keen to tap the growing importance of online marketing.

Samuel Mills

Student Public Relations Consultant

Samuel Mills

Student Public Relations Consultant

Samuel is currently studying a Bachelor of Communication and Media Studies (Journalism and Professional Writing) and a Bachelor of Arts (History / English Literature) at the University of Wollongong. He also works part-time for Peak Media Relations and is an enthusiastic and budding PR professional. After completing his studies, he is looking to work in the media field in a full-time capacity.

Mitchell Finlayson

Public Relations Consultant

Mitchell Finlayson

Public Relations Consultant

Mitchell is a graduate with a Bachelor of Journalism from the University of Wollongong. Through his studies and work experience, Mitchell has strong writing and multimedia skills, which are valuable in today's ever-changing media landscape. Mitchell is dedicated, keen, disciplined and very friendly and works hard to apply his many skills for the benefit of our clients.

What Clients Say

“Peak Media Relations assists us with our public relations and marketing activities and have played a major part in giving our business a nationwide presence. They play a key role in the production of our newsletters and brochures and in product launches. Their tireless focus on new and innovative marketing ideas has helped to grow our business substantially.”

Meg Hill – Managing Director, Cruise Express


“Peak Media Relations understood our business model quickly and has managed to generate significant media interest where we failed after much effort and expense. Their ability to gain traction in media markets that include prime time television and major online platforms has not only increased our exposure significantly but has also highlighted the most cost-effective and efficient way to market our product. Our investment in Peak Media has been worth every cent and will continue.”

Garry Harding, CEO, Go to Guy


“Andrew Mevissen was instrumental in obtaining amazing PR for our company ranging from magazine articles to page three of the Sydney Morning Herald! His media network and exemplary writing skills always gain attention from the media. Andrew’s help has been a backbone to our success and I would recommend him to anyone.”

Duncan Peak, founder and head of Power Living – home of Power Yoga


We have worked with Peak Media since we purchased Active Travel in July 2015. As we decided to take the business in a new direction they were very supportive and adapted well to our vision. We are often complimented by other industry partners for the extensive publicity we receive and this is all thanks to Andrew and his team.

Nick and Becky Carter – Active Travel Active Travel


What Media Say

“As the writer of a weekly newspaper travel column, I constantly rely on public relations firms to supply accurate information and images. Peak Media Relations always meets my requests, which ensures their clients are well represented in the media. I know I can rely on Peak for correctly formatted images and speedy (usually same-day) responses, which ensures I make my deadlines. Thanks, team!”

Belinda Jackson, travel writer & journalist, Globalsalsa


“I have worked with Andrew Mevissen and Peak Media Relations since I began doing the travel deals page for Escape in March 2012. They have always provided me with excellent deals which I use regularly in my column and can often go to Peak Media Relations at the last minute when I have a particular space to fill. They always gets back to me with great copy and a great image straight away. As a travel writer, I have also had the pleasure of attending a few familiarisation tours planned by Peak Media Relations. They always go smoothly and are filled with appropriate activities and accommodation. Andrew and Peak Media Relations offer a special brand of PR that journalists need – a service which always provides the perfect product for any article you're working on, and QUICK!”

Mercedes Maguire, Freelance Journalist


“Andrew is a thorough professional. He is a realist who understands the media market, but who also pushes hard to make sure that we understand his clients’ needs and what they do. I’m always happy to take his calls. For me, that is his best asset. He just doesn’t send emails, he calls for a chat.”

Brian Crisp, National Travel Editor, News Ltd


“I have had the good fortune of dealing with Andrew Mevissen many times in my career as a journalist in the area of travel. Andrew has arranged travel for me to various destinations and has also hosted media groups I have been part of. I find Andrew to be one of the best operators in his role in Australia and New Zealand. I know that each trip I take which has been arranged by him will go off without a hitch as Andrew’s preparation and attention to detail is second to none. I also find him extremely personable and quick on his feet – any emergency that’s come up has been dealt with by him often without media even realising there was a problem at all. I always look forward to travelling and working with Andrew as he’s great company and his professionalism always shines through. I only wish every marketing/ PR person I had to deal with in the industry was as professional as Andrew - my life would be much simpler! I could not recommend Andrew highly enough. I know for a fact every other journalist I’ve travelled with who has the good fortune of working with Andrew feels the same.”

Craig Tansley, Freelance travel writer


Contact Us

Suite 3, 14 Wingecarribee St
Bowral, NSW, 2576
Southern Highlands,
Australia
+61 2 4862 3771
Andrew Mevissen - 0431 883 057
Moira Mevissen – 0404 180 530
Email – Peak Media Relations

Peak Media Relations


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